My first public relations job after college came with a workstation equipped with an IBM Selectric Mag Card Executive machine. In the 1970s this was the equivalent of leaving a simple bicycle outside only to find a stick shift European automobile locked to the bike rack on your return.
Marquette University’s College of Journalism still used manual typewriters. The Milwaukee Journal where I did stringer reporting had manuals. I saw a few electronic typewriters, maybe even Selectric, during an internship. My first, professional job was with an engineering company owned by a husband and wife. I was their first PR department. The executive secretary presented with this $3,000 or more marvel said she would leave before she used the thing. Of course, the new college graduate was the logical place to stash a purchase that didn’t work out.
The machine had a selection of font balls, so it was possible to jazz up a document. It had a magnetic storage card to store what seemed like an amazing amount of work, about one printed page. There was a correction ribbon. Overall, the start of desktop publishing. Except no one knew that phrase.
I battled that machine for almost a year. Learning engineering lingo and understanding the company’s products was a steep curve for someone used to covering suburban governments for a newspaper or writing press releases and speeches for a healthcare nonprofit. The wife-owner was my manager, and she had all kinds of uses for the fancy typewriter including menus for her garden club, invitations for fundraising dinner parties, their son’s class papers. I spent hours and hours teaching myself how to use the fancy Selectric. I hated the machine, and the job.
Through decades of desktops and laptops, of cables and wi fi and Bluetooth, I’ve figured how to use the next generation of technology. I probably master about ten percent the capability of each computer, printer, or apps.
Last month I turned away from replacing a fitness tracker with another fitness tracker and bought an Apple Watch. It is an unbelievable piece of technology. I can receive and answer phone calls, text messages, alerts. It pings when it is time for me to breath, stand, move. I know the current temperature, air quality, and UV. Eventually I’ll figure out how to turn off some of those amazing, but useless, features and figure out why I can’t change to other albums in my account or listen to audiobooks when I walk. No rush.
Grudgingly I should probably thank my first employer who threw me overboard into technology without a life jacket.
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