The nearest stoplight is about 20 miles south. McDonalds and Target are another ten minutes away. Spend a few weeks in a small town 75 miles from the nearest Best Buy or a hundred miles from Macys and a whole lot of the advertising during prime time is meaningless.
This is life for many United States residents. Here fast food means leftovers warmed in the microwave. There isn’t much to buy unless you are a tourist looking for art and jewelry. Local wages don’t leave a lot for casual spending. A pair of good jeans, two pairs of everyday jeans, and old work jeans plus a good pair of black pants satisfy most women. When the local stores have sales there are nice enough shirts and sweaters for Sundays or socializing. A seasonal dress rounds out the wardrobe.
Contrary to Madison Avenue’s wish most people don’t work to buy fancy lattes on the morning commute, fill a closet with the new season’s clothes or decorate their homes in the latest trends. The average American appreciates those who do well and share it with the community, and thinks poorly of people in houses with gold desks and lamps and feathery things in vases who don’t share.
I grew up like this. Shopping became a pastime after we moved to a city and walking through stores grew into weekend entertainment. It’s not like FedEx and UPS trucks don’t stop in our Northern neighborhood, but the boxes are frequently from Amazon and contain things like a book the local store doesn’t carry, special dog food that can’t be found locally, light bulbs, or rubberized boots for working outside. More replacement focused than acquisition.
Returning to the city requires adjustment back to the importance of outward appearance, busy lives and a different sort of community life. I’ve spent my adult life in the city and know comfort there. But the peace of being 20 miles north of the last stoplight is precious.
Cynthia Kraack is an award-winning Twin Cities author, whose novels include The High Cost of Flowers, which won the 2014 Midwest Book Award in Literary Fiction. Her blogs will appear regularly in WordSisters.