When I received a gift of money recently, my first impulse was to grab my laptop and shop online. Maybe there are some summer tops on sale. Wait. What? I’m going to shop online despite having a stack of 30% off and $10 off coupons from local department stores? Even though I might have to pay shipping charges? Um, yeah. For me, online clothes shopping is more fun than in-store shopping.
It wasn’t always this way. A long time ago, in a land far away, when my sister and I accompanied my mother on shopping trips to department stores, it was a fun excursion (for us, anyway). We all had to change out of our grubby around-the-house clothes and into something more presentable. There was a saleslady and cash register in every department. She’d help you find another color and bring the item to your dressing room—so my mother didn’t have to get completely dressed again or send my sister and me on a mission to fetch another size. Sometimes Mom would treat us to Cokes in the store’s coffee shop, while she had a cup of coffee.
Fast forward to today. On the rare occasion when I shop in-store at places like Macy’s, Kohl’s, JCPenney, or Herberger’s, my chances of finding a sales clerk are slim. Plenty of times, I’ve zigzagged through the store before I spot one several departments away. And this bored underpaid person doesn’t look too happy to see me with my question about another size.
To be fair, I have an uneasy relationship with sales clerks. The ones I remember from my girlhood often looked down their nose at me and my teenaged girlfriends as we flipped through the racks. When I was older and clearly a serious shopper, often a saleslady’s “help” turned into pushy upsell.
Today, if I want a snack to fuel my shopping, I can buy bottled water and a candy bar at the checkout. Not exactly the same as sipping a leisurely Coke while spinning on stools at the counter with my sister and mom.
Nevertheless, if I want to shop for clothes these days, I’m most likely to be sprawled on my bed in my nightgown. There I can happily scroll through several store websites at once, checking for clearance items and considering the possibilities. Maybe the blue patterned one. No wait, what about the green one? And my coffee’s near at hand.